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ビジネス：営業チーム無敵 (1) / 無敵銷售團隊(Wúdí xiāo shòu tuán du)
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無敵銷售團隊
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無敵銷售團隊
(一)大意 (yī) dày (繁體中文)
要把公司改造成「無敵銷售機器」,其實沒必要採取4,000種不同作法,反倒應該把12項基本要務或是所謂核心競爭力,落實4,000遍。也就是說,成功的基礎就是,用不屈不撓的決心與毅力,做好該做的事。
yào bǎ gōngsī gǎizào chéng `wúdí xiāoshòu jīqì', qíshí méi bìyào cǎiqǔ 4,000 zhǒng bùtóng zuòfǎ, fǎndào yīnggāi bǎ 12 xiàng jīběn yàowù huò shì suǒwèi héxīn jìngzhēng lì, luòshí 4,000 biàn. Yě jiùshì shuō, chénggōng de jīchǔ jiùshì, yòng bùqūbùnáo de juéxīn yǔ yìlì, zuò hǎo gāi zuò de shì.
要讓公司長期成功,必須備齊下列12項構件:
˙ 指導所有成員管理各自的時間
˙持續舉辦教育訓練
˙使所有成員都能善用訓練活動
˙制定適切策略與絕佳戰術
˙延攬高手促進成長
˙慎選顧客,不要想一網打盡
˙善用行銷的7項工具
˙在銷售流程中整合進引人入勝的視覺元件
˙集中努力爭取最理想的賣家
˙規劃出極為精煉的銷售流程
˙維繫客戶,讓獲利突飛猛進
˙設定持續性目標並評量自己的進步幅度
yào ràng gōngsī chángqí chénggōng, bìxū bèi qí xiàliè 12 xiàng gòujiàn:
˙chíxù jǔbàn jiàoyù xùnliàn
˙shǐ suǒyǒu chéngyuán dōu néng shàn yòng xùnliàn huódòng
˙zhìdìng shì qiè cèlüè yǔ jué jiā zhànshù
˙yánlǎn gāoshǒu cùjìn chéngzhǎng
˙shèn xuǎn gùkè, bùyào xiǎng yīwǎngdǎjìn
˙shàn yòng xíngxiāo de 7 xiàng gōngjù
˙zài xiāoshòu liúchéng zhōng zhěnghé jìn yǐnrénrùshèng de shìjué yuánjiàn
˙jízhōng nǔlì zhēngqǔ zuì lǐxiǎng de màijiā
˙guīhuà chū jíwéi jīngliàn de xiāoshòu liúchéng
˙wéixì kèhù, ràng huò lì tūfēiměngjìn
˙shè dìng chíxù xìng mùbiāo bìng píng lián zìjǐ de jìnbù fúdù
不要盲目的追隨一波又一波的管理潮流,反而應該全心做好上述各項要務,使這12巷藥物能夠隨時間持續進步。要不斷努力,讓公司的各個營運面項都能像機械般精確運轉。一定要讓所有組織成員都能獲得必要的工具、訓練及資源,使成員掌握上述12項核心競爭力。
bùyào mángmù dì zhuīsuí yī bō yòu yī bō de guǎnlǐ cháoliú, fǎn'ér yīnggāi quán xīn zuò hǎo shàngshù gè xiàng yàowù, shǐ zhè 12 xiàng yàowù nénggòu suí shíjiānchíxù jìnbù. Yào bùduàn nǔlì, ràng gōngsī de gège yíngyùn miànxiàng dōu néng xiàng jīxiè bān jīngquè yùnzhuǎn. Yīdìng yào ràng suǒyǒu zǔzhī chéngyuán dōu néng huòdé bìyào de gōngjù, xùnliàn jí zīyuán, shǐ chéngyuán zhǎngwò shàngshù 12 xiàng héxīn jìngzhēng lì.
「如果能夠每星期確實投入1小時的時間,排除一切旁騖,努力提升公司的效率,就可以讓公司或部門大幅進步。關鍵在於,必須養成不屈不撓的堅持與決心,並確實發揮這兩項必要條件,持續實行上述12個面向。」
rúguǒ nénggòu měi xīngqí quèshí tóurù 1 xiǎoshí de shíjiān, páichú yīqiè pángwù, nǔlì tíshēng gōngsī de xiàolǜ, jiù kěyǐ ràng gōngsī huò bùmén dàfú jìnbù. Guānjiàn zàiyú, bìxū yǎng chéng bùqūbùnáo de jiān chí yǔ juéxīn, bìng quèshí fāhuī zhè liǎng xiàng bìyào tiáojiàn, chíxù shíxíng shàngshù 12 gè miàn xiàng.'
─ 荷姆斯
─Hé mǔ sī
─Hé mǔ sī
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无敌销售团队
(一) 大意 (簡體)
要把公司改造成「无敌销售机器」,其实没必要采取4,000种不同作法,反倒应该把12项基本要务或是所谓核心竞争力,落实4,000遍。也就是说,成功的基础就是,用不屈不挠的决心与毅力,做好该做的事。
要让公司长期成功,必须备齐下列12项构件:
˙ 指导所有成员管理各自的时间
˙持续举办教育训练
˙使所有成员都能善用训练活动
˙制定适切策略与绝佳战术
˙延揽高手促进成长
˙慎选顾客,不要想一网打尽
˙善用行销的7项工具
˙在销售流程中整合进引人入胜的视觉元件
˙集中努力争取最理想的卖家
˙规划出极为精炼的销售流程
˙维系客户,让获利突飞猛进
˙设定持续性目标并评量自己的进步幅度
不要盲目的追随一波又一波的管理潮流,反而应该全心做好上述各项要务,使这12巷药物能够随时间持续进步。要不断努力,让公司的各个营运面项都能像机械般精确运转。一定要让所有组织成员都能获得必要的工具、训练及资源,使成员掌握上述12项核心竞争力。
「如果能够每星期确实投入1小时的时间,排除一切旁骛,努力提升公司的效率,就可以让公司或部门大幅进步。关键在于,必须养成不屈不挠的坚持与决心,并确实发挥这两项必要条件,持续实行上述12个面向。」
─ 荷姆斯
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The Ultimate Sales Machine
(1) Main Idea
To turn your business into the “Ultimate Sale Machine,” you actually don’t have to do 4,000 different things. Instead, you have to do 12 basic things or core competencies 4,000 times. Put another way, success comes from doing the right things with pigheaded determination and persistence.
The twelve building blocks that you must have in place if your company is to succeed long term are:
˙Teach everyone how to manage their time
˙Have training happening on a consistent basis
˙Get everyone to use meetings effectively
˙Have good strategies and great tactics
˙Accelerate growth by hiring superstars
˙Instead of trying to sell everyone,be selective
˙Harness the seven must do’s of marketing
˙Integrate compelling visuals into your processes
˙Make a concerted effort to get the best buyers
˙Develop a highly polished sales process
˙Keep your clients forever to boost profits
˙Set ongoing goals measure your progress
Instead of bouncing from one new management fad to another, focus on doing each of these twelve things progressively better over time. Work at it until every aspect of your business runs with machine-like precision. Make certain everyone in your organization has access to the tools, the training and the resources they will require to master these twelve core competencies.
“You can profoundly improve company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective. The key is learning and practicing the pigheaded discipline and determination you need to constantly address and readdress the 12 areas outlined.”
─Chet Holmes
文章內容(中英)參考來源:大師輕鬆讀No.251 2007.10.25~2007.10.31 大師文化事業股份有限公司
The twelve building blocks that you must have in place if your company is to succeed long term are:
˙Teach everyone how to manage their time
˙Have training happening on a consistent basis
˙Get everyone to use meetings effectively
˙Have good strategies and great tactics
˙Accelerate growth by hiring superstars
˙Instead of trying to sell everyone,be selective
˙Harness the seven must do’s of marketing
˙Integrate compelling visuals into your processes
˙Make a concerted effort to get the best buyers
˙Develop a highly polished sales process
˙Keep your clients forever to boost profits
˙Set ongoing goals measure your progress
Instead of bouncing from one new management fad to another, focus on doing each of these twelve things progressively better over time. Work at it until every aspect of your business runs with machine-like precision. Make certain everyone in your organization has access to the tools, the training and the resources they will require to master these twelve core competencies.
“You can profoundly improve company or department if you absolutely commit to one hour per week in which you do nothing else but work on making the business much more effective. The key is learning and practicing the pigheaded discipline and determination you need to constantly address and readdress the 12 areas outlined.”
─Chet Holmes
文章內容(中英)參考來源:大師輕鬆讀No.251 2007.10.25~2007.10.31 大師文化事業股份有限公司
